RSS to Email Campaigns with MailChimp

For anyone who has worked with us, you know we are HUGE fans of integration and automation – if there is an easier way to get the job done – we’re on it!

You know you should be sending email newsletters to your clients and customers on a regular basis. But you never find the time to write them, do you?

That’s exactly why we love MailChimp’s RSS-to-Email tool. It takes content from your blog (or any RSS feed), and sends it as an email newsletter to your subscribers. Automagically!

RSS feeds don’t just come from blogs. Your e-commerce cart probably publishes an inventory RSS feed (think email alerts when products are back in stock). Most event calendar services publish RSS feeds (think event alerts). Social networking sites like Facebook and Ning have RSS feeds. Airfare alerts are often in RSS format. They can all be turned into automated, trackable email campaigns with MailChimp.

What is RSS?

Here’s the definition from Wikipedia: RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship.
RSS feeds benefit publishers by letting them syndicate content automatically. A standardized XML file format allows the information to be published once and viewed by many different programs. They benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.

This is one of our favorite things about MailChimp and just had to share…