Although social media has emerged as the powerhouse for customer communication, email marketing, if done well, can still attract and retain customers.
Sure, we have seen signs of decline in the email open rates, but don’t let that discourage you from embracing email marketing taking advantage of this easy, affordable and effective marketing tool.
Businesses are now adapting to changes in consumer behavior and combining email with social media and mobile marketing to boost customer engagement to be sure you are getting your message into the hands of the consumer, no matter where they are.
Building permission-based email lists – well, if you are doing anything BUT this – it’s just SPAM!
It’s actually very easy to start building an email list of people who really want to hear from you. Most email marketing services allow their customers to create a quick and easy sign up form you can add to your website, Facebook page and direct links from other social media, mobile marketing or QR [ Quick Response ] codes. Don’t forget to ask your customers if they would like to be added to your list or have a sign up sheet at your check out counter.
Need some help getting started or need assistance with boosting the effectiveness of your campaigns? Contact us to see how we can help you take your email marketing to the next level.
See our blog posts on email marketing for more information.
