After a private launch period, Constant Contact, Inc., headquartered in Waltham, has publicly released a new service: Social Campaigns. The new service enables users to customize their Facebook page, and to publish and manage marketing campaigns on Facebook that are designed to grow page “likes,” drive engagement, and inspire “social word of mouth.”
Social Campaigns promises users the ability to create professional-looking landing pages on Facebook, where they can run “Liked-gated” campaigns and offers. Users can pick from a selection of templates including coupons, weekly specials, events, fundraisers, product showcases, and videos. Users can publish and promote their campaigns to their Facebook fans, Twitter followers, LinkedIn connections, and email subscribers from within the Constant Contact platform, and then view reports on campaign metrics like fan growth, email list growth, participant sharing, downloads, clicks, visits, and more.
“Social Campaigns is designed to help small businesses and organizations get real business results from social media, whether that’s driving people to register for an event, generating more sales through a coupon, raising donations for a cause or capturing leads by offering a whitepaper,” said Mark Schmulen, general manager, social media, Constant Contact.