We are huge fans of integration and automation – I mean, who couldn’t use a little more assistance with organization and time management? With multiple social media accounts, schedules, social interaction…it can get a little complicated and time consuming. Hootsuite is an ideal tool for simplifying, integrating and automating your social media marketing all under one dashboard.
Ever Expanding Dashboard
HootSuite continues to expand the dashboard’s functionality as a robust and comprehensive tool for social savvy businesses. The dash now includes key social networks – Facebook, Twitter, LinkedIn as well as new Google+ Pages.
With Hootsuite’s new Google + integration (for enterprise clients), users will use a panel integrated into Hootsuite’s existing functionality like scheduling posts, assigning tasks to team members and monitoring their search streams. This integration will streamline management of Google + pages along site their Twitter, Facebook and LinkedIn accounts.
Over 40 million people have signed up for Google+ so far, and since October, they’ve shared over 3.4 billion photos. Google+ Pages are for anyone who wants to build lasting relationships with customers and are designed to be a centerpiece for brands, businesses and celebrities who want to build a presence on Google+.
Targeted Publishing to Circles
Marketing managers and socially strategic organizations will especially enjoy using Google+ Pages within the HootSuite dashboard. By publishing targeted messaging to audience segments in circles, brands have a powerful new way to engage with stakeholders.
New HootSuite Google+ Pages management tools allow you to:
- Manage circles in-dash with add/remove and edit functionality
- Post public updates or to select circles
- Search public posts and updates within your circles
- Pop-up user profiles and company pages
- See recent user activity without leaving the dashboard
- See comments on posts and save to a stream
- View users who +1, share and comment on posts
- Measure results with five Google+ analytic modules in-dash
Similar to Facebook Pages, Google + pages allow a business to set up a branded page, post updates and grow their network with ‘circles.’ Why is this so important? It’s Google. Your social reach will grow, your search rankings will increase and your posting will most likely get picked up by Google.
On another note, Hootsuite recently collaborated with Constant Contact to create an app to integrate into their dashboard. We will follow up with another blog in the coming weeks.